Ashraf Reda is a Professor of Interior Design at the Faculty of Fine Arts, the Chairman of ARAC Foundation for Arts & Culture and the Egyptian Council for Fine Arts, an Executive Director at Arts & Culture Complex (ECC) and the Founder and CEO of AR Group for Advertising, Printing and Publishing since 1982.
He was previously the Director of the Egyptian Academy of Arts in Rome, where he was in charge of supervising the grand renovation project of the academy including the complete makeover of its interior design in-line with the government’s plans for the development and renovation of the academy. In 2011, Ashraf was assigned the position of Director of the Fine Arts Sector at the Ministry of Culture.
He has designed numerous interior projects for hotels, touristic developments, commercial establishments as well as many integrated advertising and marketing communication campaigns. Throughout the years Ashraf was given more than 45 local, regional and international award for creativity and innovation.
He contributes to the art scene through solo and group exhibitions with his unique “Egyptian Abstract” direction. Some of Ashraf’s works are in the collections of museums and individual collectors in Cairo, Dubai, Rome and London.